Jay-Z v. Beyonce – Who Owns More Trademarks?

Jay-Z v. Beyonce – Who Owns More Trademarks?

Last week husband and wife duo, Jay-Z and Beyoncé, kicked off their “On The Run” tour in Miami, Florida. Over the next six weeks they will be performing their hits in an array of cities ranging from Atlanta to Dallas. The tour is on track to sell almost 1 million tickets and gross close to $100 million.

Jay-Z and Beyoncé are undeniably world-wide multimillion dollar brands (Jay-Z has an estimated net worth of $550 million whereas Beyoncé has a net worth of $350 million). Trademarks are usually one of the many tools artists and entertainers use to protect their multi-million dollar brands. The United States Patent and Trademark Office (USPTO) defines a trademark as “any word, name, symbol or device, or any combination thereof used by a person to identify and distinguish his or her goods or services, from those manufactured or sold by others” (15 USC §1127). While it may be common knowledge who owns more awards and accolades between the two artists, who owns more intellectual property? According to USPTO records, Jay-Z currently owns 24 distinctive federal trademarks whereas Beyoncé currently owns 19.

Beyonce’s registrations include ownership of her various names and alias, such as “Beyonce” “Sasha Fierce” “Yonce” and “Beyhive.” However, her registrations also protect the names of many of her business ventures such as “Parkwood Pictures” (the production company responsible for her television specials such as Beyonce Live At Roseland: Elements of 4) and “Beyonce Heat Rush” (Beyonce’s fragrance line). Beyoncé’s marks are either owned by her outright or her company, “BGK Trademark Holdings.”

Jay-Z’s current and pending trademark registrations similarly protect his names and alias (“Jay-Z” and “Shawn Carter”). Unlike Beyonce however, many of Jay-Z’s trademarks protect his tour titles, such as “Rock the Mic” “Roc The Mic” and “Closer To My Dreams Tour.” Also, unlike Beyonce, many of Jay-Z’s current and pending trademark registrations protect symbols (we’ve included a sampling of some of those symbols below).

Over the years both artists have abandoned many of their trademark applications and registrations. Jay-Z has abandoned such trademarks as “Life + Times” as well as “Mercy” (which he planned to use for hotel services). He also abandoned his registration of the term, “Clearport,” a term he used in his 2002 “Excuse Me Miss” song (“I don’t land at an airport, I call it the clearport”). Beyonce has also abandoned many of her trademark registrations and applications as well, including “Get Mebody” as well as the letter “B.”

For a complete list of their summer “On The Run” tour dates: http://www.beyonce.com/tour/

Jay-Z sign                     JayZ2

 


 

1 Comment

  1. I would have guessed Jay Z

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